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MeatWater™ Introduces New Escargot Flavor, Donates Proceeds to World Water Day
New York, NY (PRWEB) March 21, 2008 — Fast on the heels of the successful European launch of MeatWater™ at the Fusion 5 Festival in Cannes, France, Liquid Innovations is introducing their newest flavor, “Escargots Chantecleer.” MeatWater™ Escargots Chantecleer has been designed specifically for the French market, and will be introduced as a luxury survival beverage. The bottler plans to produce the product in France initially with a global rollout scheduled before the end of summer.
In accordance with its dedication to helping solve the world’s water crisis, MeatWater™ will donate 70% of all European proceeds derived from MeatWater™ Escargots Chantecleer to water charities around the globe. “Our charitable efforts redefine what it means to be a High Efficiency Survival Beverage,” said H. Faltermeier, CFO of Liquid Innovations. “Our customers need a new flavor like they need a hole in the head. Do you really think we need any more profit? It’s time to give something back. Escargot is going to put us in a position to provide life support where it matters most. As a corporate empire with galactic ambitions, we want to take this opportunity to liquidate our liquid aid!”
A zero footprint eco snail-friendly manufacturing facility has been built in Xi’an, China. Initial delivery is expected in the summer of 2008, just in time for the Beijing Olympic Games. The first 1000 cases have been earmarked for the US Olympic Heptathlon Team and will be delivered via rickshaw to the athletes’ village during opening ceremonies.
About Liquid Innovations:
Liquid Innovations is constantly searching for solutions and providing tools for becoming better global citizens. Drink responsibly, stay hydrated, and sponsor responsively.
About World Water Day:
World Water Day is an international day of observance and action to draw attention to the plight of the more than 1 billion people worldwide that lack access to clean, safe drinking water. Celebrated since 1993, World Water Day was designated in 1992 when the United Nations (UN) General Assembly passed a resolution. With each passing year, the observance has grown larger and stronger.