Once again, Hollywood studio New Line Cinema have asked Addictive TV to create an audiovisual viral for one of their new releases, and this time it’s writer/director Michael Davis’ cult-in-the-making “Shoot ‘Em Up” that’s had the Addictive TV treatment. A smash when previewed at the recent Comic Con in San Diego, the movie – starring Clive Owen and Monica Bellucci – is a relentless and visceral action thriller taken to cartoony proportions (more than a slight nod to Bugs Bunny here) where a mysterious lone hero with a very dark sense of humour has some clever ways of getting out of bad situations to protect a newborn baby.